Rolland

BRANDING/IDENTITY

The founders of Rolland approached us to design a retro roller-skating inspired apparel brand.

Our task: to balance “retro” rollerskating with a modern twist; to create a brand that is playful and fun yet simple enough to be a recognisable clothing brand/label; and to create a brand that is fashionable, yet won’t date before it’s time, using the colour palette supplied.

Our team came up with a number of solutions with the winning design inspired by a retro patch. The resulting design was rolled out to a number of different logo variations to bring depth and flexibility to the brand. Rolland are currently in design and development of their first line.