King Street Dental & Medical

BRANDING/IDENTITY/STRATEGY/CONSULTING/DESIGN

King Street Dental & Medical (KSDM) is a family friendly medical centre in the Wollongong Area, Australia. KSDM’s values strongly align with the local community, connecting the facility with the people around it. More than a regular medical practice, KSDM offer community workshops, health education, and a warm and welcoming place for the whole family.

We were initially hired by KSDM to create a unique visual identity consisting of an umbrella brand for the centre with differentiating secondary brands that could be applied to their each separate healthcare service within the centre. We designed the KSDM brand including logo and visual identity, as well as all internal and external advertising and marketing material.

During this process we also provided consulting services to build the ideas & concepts behind their brand as well interior design/branding of the fit-out including signage, wayfinding, furniture selection and specification of interior branding elements within the build.